Social Media

PR and branding aren’t the same! Here’s how to align both for maximum impact

Many businesses confuse PR and branding, thinking they serve the same purpose. While they are closely related, they have different

What’s More Important: A Perfect Website or a Strong Social Media Game?

If you run a business, you have probably wondered if you should focus entirely on social media or put more

The Investor Relations Playbook for the Reel Generation

The New Wave of Investors: Why Gen Z Matters Gone are the days when investing was limited to Wall Street

Can Social Media Stars Influence Markets and Transform Investor Relations Through Micro-Influencing

Isn’t it true that there is an ample difference between an investor in today’s age, and one from a few

Gen Z Is Watching: How to Speak the Language of Tomorrow’s Investors

Let’s cut to the chase: if your investor relations strategy still reads like a 1990s annual report, Gen Z is

The Continued Importance and Evolution of Investor Targeting

The Continued Importance and Evolution of Investor Targeting

Investor targeting has been an integral component of the corporate strategy for years, as one needs to get in sync

Why Global Investors are Eyeing Indian Companies in 2025

Why Global Investors are Eyeing Indian Companies in 2025

India has turned into a powerhouse for foreign investors, and the forecast points to 2025 to be the key year

How ESG Integration Can Drive Long-Term Business Success

How ESG Integration Can Drive Long-Term Business Success

Sustainable development and emissions reduction initiatives have become increasingly important across enterprises in the face of today’s fast-changing business landscape.

The Hidden Story Behind Shareholding Trends and Business Success

The Hidden Story Behind Shareholding Trends and Business Success

Supported by the glimmering success trail that multinational giants leave in their wake, shareholding dynamics have come to be regarded

How Technology Will Transform Investor Relations in 2025

How Technology Will Transform Investor Relations in 2025

In an age where every component of conducting business is becoming digital, so too is investor relations (IR). As we

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